CASE STUDY
Clear Path Counselling:
From Clearer Visibility to
More Client Demand
Clear Path Counselling is a local counselling practice based in Street, Somerset, serving clients locally and online across the UK.
Magnum Opus Studio worked with Claire Kelly to improve the practice’s digital footprint, making it easier for Google, Google Maps and AI search systems to understand, verify and trust.
Early results suggest a clear uplift in both visibility and client demand.
Results are early indicators and should be understood as associated with the visibility work, not as a guaranteed outcome.
Before: The Original Clear Path Counselling Website
The previous website had useful information, but the structure, service clarity and search signals were harder for Google, AI systems and potential clients to interpret.
AI Visibility Improved
Clear Path Counselling began appearing more consistently across AI visibility testing, with supporting signals from website citations, directory profiles and AI-generated recommendations.
New Consultations Up 600%
In the latest 30-day comparison, new consultations increased by 600%. This coincided with visibility improvements across the website, Google Business Profile and AI search tracking.
Counselling Sessions Up 30%+
Counselling session volume increased by over 30% during the same period.
Updated: 5th June 2026. These figures use percentage uplift only. Actual client and session numbers are not shown publicly.
The Starting Point
The Challenge:
Making the Practice Easier to Discover
Clear Path Counselling already offered professional, trauma-informed counselling and had a strong reputation with existing clients.
The challenge was making that value easier to understand across the places where people and AI systems now look for evidence.
The problem was not the quality of the practice.
The problem was that the online footprint needed to explain the practice more clearly across the places where people and AI systems now look for evidence.
After: The Rebuilt Clear Path Counselling Website
The rebuilt website created a clearer structure around services, location, practitioner identity, FAQs, trust signals and client next steps.
Online visibility issues included:
What We Improved
Website Clarity
Google Business Profile
Local Citations
AI Visibility Signals
Conversion Funnel
SUPPORTING EVIDENCE
TRACKED VISIBILITY SIGNALS IMPROVED
The visibility work strengthened multiple signals across the digital footprint.
The work is ongoing, and several planned activities have not yet been implemented.
AI visibility tracking
| Mentions | Citations | Impressions | Share of Voice |
| +94% | +93% | +266% | +28% |
The real value is the commercial uplift.
| New Consultations | Counselling Sessions |
| +600% | +30%+ |
+94%
Brand Mentions
+93%
Brand Citations
+266%
Visibility Impressions
+28%
AI Share of Voice
WORK CONTINUES
This Is Not the Finished Result
The visibility work strengthened multiple signals across the digital footprint.
The work is ongoing, and several planned activities have not yet been implemented.
Future work includes:
The purpose of this case study is not to claim a final outcome, but to demonstrate what can happen when a business becomes easier for search engines, maps and AI systems to understand and trust.
NEXT STEP
What Would Similar Improvements Mean For Your Business?
Clear Path Counselling is only one example.
If your business depends on local enquiries, recommendations and trust, improving your digital footprint may create similar opportunities.
Book a 20-minute visibility call to discuss your current visibility and identify potential improvement areas.
Book a Visibility Call
Before the call, I’ll take a quick look at your website, Google Business Profile and local visibility, so the conversation starts with real observations rather than generic advice.